Step 1: Create a New Brand
Go to the Brands tab in the sidebar.
Click the New Brand button to start setting up your brand.
Step 2: Fill Out Your Brand Details
Enter Your Company’s URL: This allows Mavity to automatically fetch your brand assets like logos, colors, and fonts.
Tip: If you don’t have a URL, you can upload assets manually.
Logos: Upload your logo files or add them via a URL (e.g., Google Drive link).
Click on the '+Add logo' button
Option 1: Upload your logo files by dropping them or clicking on the upload field.
You will see a loader while your files upload
When your files are uploaded you will see them under the upload field. Click 'Add logos' to add them to your brand.
Option 2: Provide a link to your logo stored on Google Drive or another platform. Ensure the sharing settings allow anyone with the link to view it.
Press Enter to submit your link. After the upload is complete, the asset icon will appear, and you can click 'Add logo' to include it in your brand.
To rename or edit an asset, click on the three dots menu next to the asset. From there, you can choose to Rename, Download, or Delete it.
When you click on Rename, a popup will appear allowing you to change the asset's name. Tip: Rename your logos to indicate which one is the primary, secondary, etc.
Colors: Use the color picker or input HEX codes for your brand colors. You can name your colors to reflect their usage (e.g., Primary, Accent).
Click on the '+Add color' button
After doing so, a color item will be added, allowing you to edit it.
Click on the color box to open the color picker, then select a color that represents your brand.
You can also enter your color's HEX code, and the color box will automatically update to reflect the chosen color.
Tip: Name your colors to reflect their usage (e.g., Primary, Accent).
All the changes in colors will be saved automatically
Fonts: Add your brand fonts by uploading them, linking them, or searching from our integrated Google Fonts library.
If you're unsure about your brand's fonts or you want to change them, you can look for them directly on our Google Fonts library. Here's how:
Click on the '+Add font' button
Next, click on the Google Fonts tab in the popup.
Then, click on the dropdown to browse through the fonts. Select any font to add it or preview how it looks.
You can remove any font by clicking the X button in the top-right corner of its font box.
Once you are satisfied with your selected fonts, click the 'Add font(s)' button to see them displayed in your brand.
Step 3: Define Your Brand Voice
Brand Description: Write a concise overview of your brand. If you need help, click on the AI Assistant button to generate suggestions. Here's how you can use the AI assistant:
Write a phrase that starts describing your brand.
Then, click on the AI button to display the options of our AI assistant.
Choose the action you would like to perform (Continue, Extend, Rephrase, Summarize). After making your choice, a loader will appear as the AI assistant generates your new text.
The generated text will appear below the input field. You can click the Confirm button to add this new text to your field.
Buyer Persona & Tone of Voice: Describe your target audience and define the tone you want your brand to reflect. You can enhance these sections with AI-generated content by clicking the AI Assistant button.
References: Share examples of work you like or dislike by pasting links and providing comments. This gives your creative team a clear idea of the brand vision.
Step 4: Save and Manage Your Brand
Click Save Brand at the bottom of the page.
Your new brand will now appear in the Brands tab, and you can edit it anytime, add more fields or add more brands.
Step 5: Add Custom Fields
Click the New Field button to add custom attributes specific to your brand (e.g., additional files, specific guidelines).
Name the field, select the type of field (color, typography, file upload, text) and click on 'Add field'.
You will find your newly added custom field located at the bottom of your brand's page.
Edit and provide the necessary data or files as required.
If your custom field doesn't appear in the field, ensure you click the 'Save brand' button first, then try adding your new field again.
You can rename or delete the new fields you added by clicking the three dot menu.
Bonus: You can share your brand with anyone (inside and outside your Mavity Workspace). Just copy the URL link and send it over to whoever you want. They will access all your brand assets and will be able to download the files attached to your brand.
Why Set Up Brands?
Your brand defines the creative assets and guidelines for your projects. It ensures that every project developed on Mavity is aligned with your company's style, voice, and objectives.